We analyzed the performance of over 200 apartment ads that received at least 1,000 impressions to compare how Carousel and Single Image ads perform in Facebook and Instagram.
If you’ve browsed Facebook and Instagram over the past few years, you’ve likely noticed the evolution of advertisements on the platform. Within the apartment industry, image-based and video-based advertisements have become increasingly popular. Many apartments run one of two types of image-based ads that will appear in the feeds section of these two widely-used social media platforms.
The carousel advertisement style allows advertisers to showcase multiple images and headlines, while the single image ad focuses on one powerful image and a prominent headline.
To get an idea of what these two ad formats look like in Facebook and Instagram, take a look at the examples we’ve provided below.
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