Category: Social Media

Blog posts, news, tips and resources about social media platforms.

Boost Posts vs. Ads on Facebook & Instagram

Posted on by Rebecca Reichert

Gone are the days of reaching everyone in your social network on Facebook and Instagram. It’s not uncommon for businesses to reach only 2-4% of their fans on Facebook with each organic post. Businesses looking to extend their reach on the world’s most popular social networks have two choices to get their message in front of potential customers: boost posts or run Facebook Ads campaigns. While boosting posts might be a great solution for social media influencers and bloggers looking to build up engagement rates or get more blog post views, most businesses are looking for a greater return on investment from these networks. If you’re a business looking to use social media to generate sales, you should be running Facebook Ads, here’s why.

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Social Video Marketing Strategies for Student Housing

Posted on by Rebecca Reichert
Video Marketing Strategies for Student Housing

College-aged students live on their mobile devices. Most spend their time watching videos and using social networking sites. Student housing communities have a variety of choices when it comes to marketing on social media video sharing platforms. YouTube, Facebook, Instagram, and Snapchat all have a share of this market’s attention.

Each of these platforms has its own purpose and communication style. In this blog post, we show you where your target market is engaging with video content, the opportunities, and limitations that these platforms provide student housing marketers, and strategies for getting the most out of these communication channels.

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New Google & YouTube Ad Features

Posted on by Rebecca Reichert
New Google Ad Features

We know it can be difficult to keep track of the growing list of changes Google makes to its ad platform. One of the greatest benefits we provide our clients is our ability to stay on top of every new change and opportunity that emerges within the ad space. Out of all the changes that Google made in 2018 these are the four we think you will find interesting and impactful going into the new year.

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Pet-Friendly Apartment Marketing Ideas

Posted on by Rebecca Reichert
pet friendly apartment marketing ideas

The American Pet Products Association’s 2017-2018 National Pet Owners Survey found that 68% of U.S. households own a pet. Last year, RentPath revealed research claiming that 66% of renters are pet owners. In an effort to cater to this growing renter base, many communities have adopted pet-friendly pet policies. Most of these policies allow renters to have up to two pets and they require additional pet rent and a pet deposit. 

While much of the pet market is pet-tolerant, not as many communities encompass the true definition of pet-friendly. If your community embraces this pet demographic, there are many ways you can signal to pet owners that your community is a good fit for them. Here are some pet-friendly apartment marketing ideas your community can use to get the attention of pet owners.

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YouTube Performance Study: Selecting the Right Video Content for Your Apartment Community

Posted on by Rebecca Reichert
Youtube for Apartments

Over 70% of U.S. adults watch videos on YouTube, a greater percentage than any other social media networking site. Of those in the 18-24 age bracket, the number jumps up to 94%, and still holds a majority among those 50+, with 56% of these adults claiming to watch YouTube (Pew Research Center).

Despite the allure of a large audience, it’s not enough to just post up an ad and hope for the best. Certain types of ads work better than others, and the right video ad can improve your reach, and lower your cost-per-action on your campaign.

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Carousel Ads vs. Single Image Ads on Facebook & Instagram

Posted on by Rebecca Reichert

We analyzed the performance of over 200 apartment ads that received at least 1,000 impressions to compare how Carousel and Single Image ads perform in Facebook and Instagram.

If you’ve browsed Facebook and Instagram over the past few years, you’ve likely noticed the evolution of advertisements on the platform. Within the apartment industry, image-based and video-based advertisements have become increasingly popular. Many apartments run one of two types of image-based ads that will appear in the feeds section of these two widely-used social media platforms.

The carousel advertisement style allows advertisers to showcase multiple images and headlines, while the single image ad focuses on one powerful image and a prominent headline.

To get an idea of what these two ad formats look like in Facebook and Instagram, take a look at the examples we’ve provided below.

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Should I Use Social Media Advertising?

Posted on by Rebecca Reichert
Social Media Advertising

The social media landscape is vast and ever-changing but a few key players continue to hold a majority of the market share. In 2018, most people aren’t asking the question “Should I be using social media?” but rather “How should I be using social media?” and “Is it worth it to pay for social media advertising?”.  These are the three social platforms that outperform the rest and how you can utilize them to help grow your brand.

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Student Housing & Snapchat

Posted on by Tyler

Having a social media presence builds trust with residents and prospects. We all know that the majority of people are on Facebook, but what about the other social sites? What platforms are your target audience using and how can you utilize its features to your advantage?

The younger generations such as Gen Y and Gen Z have shown to be using media sharing platforms like Snapchat at a much higher rate than the elder generations. These media sharing platforms have become much more popular with young users as they can send each other messages, images, and videos taken through the apps native platform. Snapchat has enticing features such as snap stories, group messaging, video calling, group video calling, camera filters, and more. With all of these features, Snapchat can provide a community with a variety of organic and paid ways to market itself.

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Public Announcement About Facebook Advertising

Posted on by Tyler

After months of scrutiny about privacy concerns and where ads are actually coming from, Facebook has taken action into their own hands. Advertisers and consumers alike went to sleep on Thursday, June 28h and woke up on Friday, June 29th with a pretty substantial change on their favorite social media platform.

With Facebook trying to crack down on fraudulent accounts that have previously served false ads, they have opened a floodgate of possibilities for its consumer base.

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