Pet-Friendly Apartment Marketing Ideas

pet friendly apartment marketing ideas

Are you making sure all of your residents are happy? By all residents, we mean the furry-legged ones too.

Last year, RentPath revealed that 66% of renters are pet owners. In an effort to cater to this growing renter base, many communities have adopted pet-friendly pet policies. Most of these policies allow renters to have up to two pets and they require additional pet rent and a pet deposit.

While much of the pet market is pet-tolerant, not as many communities encompass the true definition of pet-friendly. If your community embraces this pet demographic, there are many ways you can signal to pet owners that your community is a good fit for them. Here are some pet-friendly apartment marketing ideas your community can use to get the attention of pet owners.

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YouTube Performance Study: Selecting the Right Video Content for Your Apartment Community

Youtube for Apartments

Over 70% of U.S. adults watch videos on YouTube, a greater percentage than any other social media networking site. Of those in the 18-24 age bracket, the number jumps up to 94%, and still holds a majority among those 50+, with 56% of these adults claiming to watch YouTube (Pew Research Center).

Despite the allure of a large audience, it’s not enough to just post up an ad and hope for the best. Certain types of ads work better than others, and the right video ad can improve your reach, and lower your cost-per-action on your campaign.

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Carousel Ads vs. Single Image Ads on Facebook & Instagram

We analyzed the performance of over 200 apartment ads that received at least 1,000 impressions to compare how Carousel and Single Image ads perform in Facebook and Instagram.

If you’ve browsed Facebook and Instagram over the past few years, you’ve likely noticed the evolution of advertisements on the platform. Within the apartment industry, image-based and video-based advertisements have become increasingly popular. Many apartments run one of two types of image-based ads that will appear in the feeds section of these two widely-used social media platforms.

The carousel advertisement style allows advertisers to showcase multiple images and headlines, while the single image ad focuses on one powerful image and a prominent headline.

To get an idea of what these two ad formats look like in Facebook and Instagram, take a look at the examples we’ve provided below.

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Should I Use Social Media Advertising?

Social Media Advertising

The social media landscape is vast and ever-changing but a few key players continue to hold a majority of the market share. In 2018, most people aren’t asking the question “Should I be using social media?” but rather “How should I be using social media?” and “Is it worth it to pay for social media advertising?”.  These are the three social platforms that outperform the rest and how you can utilize them to help grow your brand.

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Student Housing & Snapchat

Having a social media presence builds trust with residents and prospects. We all know that the majority of people are on Facebook, but what about the other social sites? What platforms are your target audience using and how can you utilize its features to your advantage?

The younger generations such as Gen Y and Gen Z have shown to be using media sharing platforms like Snapchat at a much higher rate than the elder generations. These media sharing platforms have become much more popular with young users as they can send each other messages, images, and videos taken through the apps native platform. Snapchat has enticing features such as snap stories, group messaging, video calling, group video calling, camera filters, and more. With all of these features, Snapchat can provide a community with a variety of organic and paid ways to market itself.

 

Organic Strategies

With Snapchat, your community can highlight amenities and create showcase tours for their followers. By creating insider content, you can give prospects an idea of what it is like living at the property, which will help encourage them to take the next step in the marketing funnel.

In attempts to maximize organic reach, communities need to have a following on the platform. Gaining a following can be tricky, but it is possible. Check out the tips below to earn more followers:

  • Invite prospects to follow you on Snapchat
  • Run exclusive specials on your Snapchat
  • Stay on an active and consistent posting schedule
  • Post your snap handle on other social media platforms

 

Paid Strategies

Similar to Facebook and Instagram, Snapchat allows a community to run ads on their platform. Advertising on Snapchat gives organizations another avenue to help convey their messaging. Single image and video ads are most common, however, filters and lenses are also an option that can be utilized via paid strategies.

Running ads on Snapchat allow your community to reach a wider audience while targeting potential prospects. By creating a compelling single image or short video ad, you will have the ability to quickly highlight community areas, specials happenings, or current concessions.

Advertising on Snapchat gives your community another option to reach consumers of a younger generation. With an extremely targeted advertising campaign and quality organic posts that highlight your community, Snapchat has the potential to quickly become a powerful platform within your marketing campaign.

If you have any questions about this content or if you want to inquire about starting your own Snapchat advertising campaign, please click here (link to contact us page).

Ads allow your property to reach a wider audience and target potential prospects. Compelling single image and video ads can quickly highlight community areas or specials happening.

Snapchat gives your community options when it comes to marketing. Running ads can maximize your reach. If you want to learn more, click here.


Public Announcement About Facebook Advertising

After months of scrutiny about privacy concerns and where ads are actually coming from, Facebook has taken action into their own hands. Advertisers and consumers alike went to sleep on Thursday, June 28h and woke up on Friday, June 29th with a pretty substantial change on their favorite social media platform.

With Facebook trying to crack down on fraudulent accounts that have previously served false ads, they have opened a floodgate of possibilities for its consumer base.

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