GA4 Training: How to Set Up Conversions in GA4

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GA4 Training: How to Set Up Conversions in GA4

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GA4 Training: How to Set Up Conversions in GA4

GA4 Training: How to Set Up Conversions in GA4

  • 5 January 2021

The biggest difference between GA4 and Universal Analytics is the event + parameter model GA4 uses to track user engagement. Along with this new form of behavioral analytics comes a simpler and more automated way of tracking events. Google uses machine learning to determine which actions on your website to track as events and labels these within the engagement section in GA4. This means that you…

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