How to Increase Student Housing Leases Through Your Website

Student sitting on a box after move-in

Every generation brings a new challenge to marketers and Generation Z is no different. How do you reach them both as a group and as individuals? With Gen Z reaching college-age, student housing communities will need to start approaching their marketing a bit differently to make sure they aren’t left with vacant units. Check out these 6 tips to increase your student housing website lead conversions.

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7 Easy Ways to Increase Senior Living Website Conversions

Getting prospects to visit your website is only half the battle. 97% of website visitors leave webpages without ever converting. That is a lot of missed opportunities for senior living communities trying to fill their units. Here are some helpful tips to make sure you are maximizing webpage conversions and getting the most out of your online presence.

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Uncovering Your Prospects’ Website Journey: Part 2 Lead Flow

In the first part of this two-part series, we showed you how to track the path that website visitors take when they visit your site in Google Analytics. In part two, we will show you how to track the path prospects take before taking lead generating actions on your website. We will explore the “Conversions” section in Google Analytics, cover the most relevant reports for understanding your lead flow, and help you interpret your results.

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Uncovering Your Prospects’ Website Journey: Part 1

Prospect Journey

In a world full of multiple online and offline touchpoints, it’s become increasingly important for communities to understand the journey their prospects engage in before they become a lead.

Where do potential renters go to find trustworthy sources of information about your community? Which marketing touchpoints do they engage with first? Are the channels prospects go through to find your community online and in person working for or against you? Amidst this growth in complexity, marketing channels and platforms are making a greater effort to give companies more transparency and better tools to answer these questions.

One of the channels communities have the most control over in the customer journey is their website. Most communities already have the tools they need to understand how prospects are interacting with it but don’t know how to use them.

In this two-part series, we’ll help you retrace your prospects’ digital footprints so you can find out which pages on your website lead to engagement, and which lead to abandonment. In part one, we’ll show you the pages website visitors are visiting as they navigate through your website. In part two, we’ll explore the website journey that highly interested prospects took before they became a lead.

Are you ready to start your investigation?

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Should I use AMP to Improve My Google Ranking?

AMP Pages to Improve Google Ranking

If you aren’t keeping up with mobile optimization trends, you won’t rank as well in search engines or ad platforms. You’ve likely heard by now that Google penalizes site designs that aren’t responsive to mobile. As a result, many companies have adapted their websites in the last few years to become mobile responsive. But what many companies don’t realize is a mobile-first experience has come to mean more than, “does it work on mobile?”. What mobile first really means is, “does your site work better on mobile?”. In an attempt to stay ahead of the mobile movement, some companies have gone as far as restructuring their site to prioritize mobile page speeds above all else. What are these companies doing to beat out their competition? “AMP”ing their landing pages. What is AMP? How is it giving companies a competitive advantage? Should my company be using it? Don’t worry, we cover the answers to these questions and more in this article.

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Pet-Friendly Apartment Marketing Ideas

pet friendly apartment marketing ideas

The American Pet Products Association’s 2017-2018 National Pet Owners Survey found that 68% of U.S. households own a pet. Last year, RentPath revealed research claiming that 66% of renters are pet owners. In an effort to cater to this growing renter base, many communities have adopted pet-friendly pet policies. Most of these policies allow renters to have up to two pets and they require additional pet rent and a pet deposit. 

While much of the pet market is pet-tolerant, not as many communities encompass the true definition of pet-friendly. If your community embraces this pet demographic, there are many ways you can signal to pet owners that your community is a good fit for them. Here are some pet-friendly apartment marketing ideas your community can use to get the attention of pet owners.

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Ways to Make Your Apartment Website More User-Friendly

User Friendly Websites

Entering a poorly designed website is like searching for a light switch in a dark room, you know what you are looking for, but you can’t quite seem to get there. If a prospect comes across your website and can’t find what they’re looking for, there is a good chance they may leave and never come back. Don’t lose leads to a bad user experience. Use these tips to make your website more user-friendly and increase the likelihood that prospects will make it to the next stage of the leasing funnel.

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