For the last decade, the multifamily marketing playbook was predictable: maximize Google visibility, manage ILS listings, and optimize the website for conversion. But as we approach 2026, that playbook is being rewritten in real-time. The renter journey is no longer linear, and it is no longer contained to search engines. Today, discovery is fragmented across social algorithms and a new wave of AI-powered search tools that…
And How to Fix Them Fast!
