For years, we’ve used Data-Driven Display (DDD) as a strategy to deliver multiple brand impressions in the customer journey, often pairing it with Display Retargeting to re-engage prospects. To prove this tried-and-true strategy, we studied hundreds of client’s DDD and Display Retargeting campaigns to uncover the impact of keeping these ads in the market for longer periods of time. The Research Our product team studied the effect of…
And How to Fix Them Fast!