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ChatGPT Ads Are Here: What This Means for Multifamily Marketing

Author: Rebecca Reichert

ChatGPT Ads Are Here: What This Means for Multifamily Marketing

ChatGPT Ads Are Here: What This Means for Multifamily Marketing

  • 11 February 2026

The first ads in ChatGPT went live this week, crossing the line from assistant to ad platform. This changes the rules of discovery. With ads now appearing inside high-intent conversations, marketers have a new way to influence renters before traditional search even begins.  In this blog, we’re breaking down what ChatGPT’s new ad platform means for multifamily and senior living marketers, what we know so far,…

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