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Marketing in the Age of AI Summaries

Author: Rebecca Reichert

Marketing in the Age of AI Summaries

Marketing in the Age of AI Summaries

  • 31 January 2025

The last time you searched for something on Google or Bing, you may have noticed an AI-generated summary at the top of the results. AI-driven search is quickly becoming the new norm, influencing how people find and consume information.  Tech companies Google, Open AI, Perplexity, and Microsoft (and soon Meta) have all released AI search capabilities in the past year. A study conducted by Botify and…

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