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10 Facts You Need to Know About Marketing to Boomers

Author: Rebecca Reichert

10 Facts You Need to Know About Marketing to Boomers

10 Facts You Need to Know About Marketing to Boomers

  • 2 September 2021

Whether searching for themselves or an elderly parent, boomers make up a core audience in today’s senior living market. Unlike the generation before them, boomers are actively using the internet to search for information, seek out entertainment, and connect with people online. While not exactly digital natives, this group has adapted to using technology to meet their goals. To connect with the nation’s second-largest generation, marketers will…

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