Author: rebeccar

Digital Marketing

GA4 Essentials: How to Set Up Conversions in GA4 [Updated]

January 5, 2021

Learn how to set up events and conversions in Google’s new analytics platform.

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Digital Marketing

GA4 Essentials: Interpreting New Metrics in GA4 [Updated]

January 5, 2021

In this blog post we share the new metrics launching with GA4 and how they compare to the legacy Universal Analytics metrics they are replacing.

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Digital Marketing

GA4 Essentials: What You Need to Know About GA4 [Updated]

January 5, 2021

Ready to get started in Google’s newest analytics platform, GA4? Learn how to set up your new GA4 property alongside your existing Universal Analytics account here.

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Digital Marketing

What is GA4? [Updated]

January 5, 2021

GA4, otherwise known as Google Analytics 4 is now the default Google Analytics platform when users set up a new Google Analytics account. Discover what’s new in the platform in this blog post.

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