March 16, 2021
In preparation for the changes iOS 14 will bring, advertisers can take steps to optimize their event tracking by verifying their website domain. Find steps for verifying your domain, details on how domain verification helps you track iOS users, and insights on setting up your event tracking in this blog post.
February 17, 2021
In the fall of 2020, Apple announced a future update of iOS14 that will require users to opt-in to see targeted ads. Since then, Facebook has released new information about how this will impact advertisers in their platform. Learn about the potential changes coming to Facebook ads in this blog post.
January 5, 2021
Learn how to set up events and conversions in Google’s new analytics platform.
January 5, 2021
In this blog post we share the new metrics launching with GA4 and how they compare to the legacy Universal Analytics metrics they are replacing.
January 5, 2021
Ready to get started in Google’s newest analytics platform, GA4? Learn how to set up your new GA4 property alongside your existing Universal Analytics account here.
January 5, 2021
GA4, otherwise known as Google Analytics 4 is now the default Google Analytics platform when users set up a new Google Analytics account. Discover what’s new in the platform in this blog post.