DOOH and Why You Should Be Investing in It

Innovation. That’s not the word most marketers think of when they hear “Out-of-Home Marketing”. Those old billboards and in-window flyers may seem outdated, and hard to scale. Now, what if I told you that Out-of-Home Marketing has an expected growth rate of 12.6% and can be used to reach your audience in new ways. Welcome to the world of DOOH.

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Are Marketers Getting Too Personal?

personalized marketing

Personalization is becoming a buzzword in the marketing industry. As organizations gain greater access to data collection and marketing automation tools, they naturally turn towards hyper-targeted marketing strategies in an attempt to better connect with their customers.

For many marketers, this unparalleled access to customer information and targeting tools feels like the dawn of the golden age of marketing, but there are consumers on the other side of the exchange who are left feeling differently. Facebook’s move towards a “clear history” feature and encrypted messaging are a sign of the recent pushback the general public has shown towards personalized marketing.

Smarter HQ (a marketing automation platform that works with large national retail and travel brands) found that while 72% of consumers only engage with marketing messages tailored to their interests, 63% of consumers stop buying from brands whose personalization experiences appear to be creepy.

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Ad Spend Trends in 2019

Ad Spend Trends in 2019

Ad spend across big brands has increased in the U.S. amid a growing economy, low unemployment, higher household wealth, and high consumer confidence levels. In their annual global ad spend report, the Dentsu Aegis Network forecasted that ad spend in 2019 will continue to increase, but at a slightly slower growth rate than we saw in 2018 (3.8% vs. 4.1%).

Where are brands spending their money in 2019? It’s still a mix of digital and traditional ad campaigns. While big brands across the world are investing more in digital every year, the move from traditional to digital is happening at a slower pace than what many of us in the marketing community might’ve expected.

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Google Ads Now Tracks Store Visits

Google store visits

If you own or operate a location-based business, you’ve likely dreamed of the day you can attribute marketing dollars to real-life foot traffic. Google started working on making this dream a reality in 2014, but the feature only rolled out to a limited group of high traffic companies. Over the last few months, Google started making a larger feature roll out to small businesses and enterprises. Advertisers can now track the campaigns, keywords, and devices that lead to store visits in Google’s ad platform. Up until this point, advertisers have been able to attribute ad campaign success in Google Ads through website traffic, website events, online purchases, and phone calls. While these metrics do a great job of measuring the intent of searchers to visit a location, store visits allow businesses to see how this online intent actually translates to foot traffic.

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New Google & YouTube Ad Features

New Google Ad Features

We know it can be difficult to keep track of the growing list of changes Google makes to its ad platform. One of the greatest benefits we provide our clients is our ability to stay on top of every new change and opportunity that emerges within the ad space. Out of all the changes that Google made in 2018 these are the four we think you will find interesting and impactful going into the new year.

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Should I use AMP to Improve My Google Ranking?

AMP Pages to Improve Google Ranking

If you aren’t keeping up with mobile optimization trends, you won’t rank as well in search engines or ad platforms. You’ve likely heard by now that Google penalizes site designs that aren’t responsive to mobile. As a result, many companies have adapted their websites in the last few years to become mobile responsive. But what many companies don’t realize is a mobile-first experience has come to mean more than, “does it work on mobile?”. What mobile first really means is, “does your site work better on mobile?”. In an attempt to stay ahead of the mobile movement, some companies have gone as far as restructuring their site to prioritize mobile page speeds above all else. What are these companies doing to beat out their competition? “AMP”ing their landing pages. What is AMP? How is it giving companies a competitive advantage? Should my company be using it? Don’t worry, we cover the answers to these questions and more in this article.

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A Special Announcement: Fastest-Growing Company

Special Announcement

We’re excited to announce that we have officially been named the Puget Sound Business Journal’s #1 fastest-growing private company on the Eastside!

In the detailed report by Melissa Crowe from the Puget Sound Business Journal, we were awarded the title of fastest-growing company of the Eastside based off our exponential revenue growth, increasing 270.26% from 2015 to 2017. We have recently acquired Ascendance Digital Media, dba AdsUpNow, and with this acquisition comes the combination of the #1 and #18 fastest-growing companies of the Eastside.

Neither Conversion Logix, or previously acquired AdsUpNow, are strangers to this type of award. Both companies have both been listed multiple times in recent years. We pride ourselves on the distinct honor of being the #1 fastest-growing company of the Eastside.

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