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From Google to Social: A Shift in Search Habits Among Gen Z

Tag: Social media

From Google to Social: A Shift in Search Habits Among Gen Z

From Google to Social: A Shift in Search Habits Among Gen Z

  • 26 July 2024

Since 2000, Google has been the king of search and currently claims 89.08% of the search engine market share in North America and 91.54% globally. Among Gen Z, however, Google’s dominance is not as strong. During the 2022 Fortune Brainstorm Tech conference, Google’s senior vice president Prabhakar Raghavan admitted that a good percentage of “young people” don’t go to Google for lunch place recommendations. He said,…

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