Are you listening to the changing marketplace? People are connecting in different ways today. If you want to connect with more customers you need to adapt your marketing efforts accordingly.
The best way to connect with new customers is to understand what they want. They want to make meaningful connections using the Internet. Through opt-in newsletters and e-mail updates, blog posts, and social networking you give useful information to potential customers. They will respond to you through e-mail with questions and requests for more information. With this kind of dialog, you’ll earn the long-term business you’re looking for. Plus, you’ll leave a clear trail for additional customers to find you.
How many trails lead back to your business right now? What plans do you have in place to increase the number of these trails?
Internet marketing is not the only game in town, but it is amazing to see how many established businesses have no Internet game at all. You can jump in the game very easily. You could join a business-related networking site like Linkedin or Biznik. How about a social site like Facebook or MySpace? You can share your experience and knowledge on a forum, just be sure you leave a link to your site.
Basic Internet marketing doesn’t have to cost a lot of money. But you do need to lay the tracks if you want customers to be able to find you today.