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GA4 Essentials: Interpreting New Metrics in GA4 [Updated]

Category: Digital Marketing

GA4 Essentials: Interpreting New Metrics in GA4 [Updated]

GA4 Essentials: Interpreting New Metrics in GA4 [Updated]

  • 5 January 2021

The launch of GA4 came with the addition of new metrics in Google’s latest analytics platform, along with the removal of some commonly used ones. Since the switch to mobile-first websites, website layouts have become increasingly centered around scrolling rather than page clicks to navigate a website. Rather than base website analytics at a session level, the new platform focuses more on tracking activity at a…

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