According to a 2025 EMARKETER and TransUnion study, nearly 3 in 10 U.S. marketers surveyed saw up to 20% of their budgets cut because decision-makers didn’t trust their measurement data. Marketers are investing more in analytics tools than ever, yet confidence is plateauing. For multifamily and senior living marketing leaders, this lack of clarity can mean wasted ad spend, misguided budget cuts, and fewer qualified leases…
And How to Fix Them Fast!
