Through a strategic full-funnel marketing approach and strong onsite leasing execution, a Florida community increased occupancy from 86% to 94% in just 5.5 months.
Omnichannel marketing and targeted ads helped this Tacoma lease-up generate 600+ high-quality leads.
Uncover the strategy that accelerated leasing momentum for a multifamily portfolio in the Southeast.
Discover the strategy we used to help a Seattle lease-up reach 100% occupancy.
Learn how we generated more leads and boosted occupancy for an apartment in Reno.
Discover how TikTok ads increased website leads and boosted search traffic for a Seattle apartment.
Discover how a multichannel recruiting campaign generated 1,401 applicants and filled 89 open roles.
Discover the lead strategy that helped a Palo Alto senior living community reach 100% occupancy.
Discover how YouTube ads drove a 185% increase in traffic for a community in Carlsbad, CA.
See how a digital hiring campaign helped a senior living community recruit top leadership talent.
Learn how hyper-local targeting generated 556 calls for a home healthcare company.
Uncover the targeting strategies we leveraged to generate a 24x return on advertising investment in St Johns, FL.
See how a student housing portfolio uncovered surprising results by adding Bing Ads to their digital strategy.
Learn how a luxury apartment community in Austin captured 215 leases, 312 leads, and 45,341 campaign sessions.
Discover the digital marketing strategy that helped a South Florida senior living community generate $483,750 in revenue.
Learn how a senior living community in Prescott, Arizona, generated 190 leads and reached max occupancy with a waitlist.
Find out how a California hospice company grew occupancy 19% with Search, Display, and Facebook Ads.
Discover the ad strategy that helped a luxury lease-up in Philadelphia ramp up leasing activity.
Learn how a luxury continuing care community in Palo Alto maximized lead gen through digital advertising and TCC.
Explore how a luxury lease-up in Panama City Beach achieved a 66X ROAS, $1M+ in revenue, and 25 leases in 90 days.
Learn how a South Florida condo community generated 174 leads with an international targeting strategy.
Discover the strategy that helped five student housing properties reach 60% pre-leased eight months ahead of move-ins.
Discover the strategy that helped the Texas Apartment Association attract candidates for entry-level multifamily positions.
Uncover the ad strategy that helped a 17-property senior living portfolio generate 21k+ leads and 350k+ new website visitors.
Discover how a Fort Myers community increased occupancy from 80% to 98.7% with a targeted digital ad strategy.
See how a student housing community generated 711 leads and 144 leases with TikTok, Paid Search, Live Chat, and TCC.
Learn how CLX helped a community in Port Charlotte, FL, shift away from a costly third-party lead gen strategy.
Discover how a Roanoke lease-up leveraged YouTube to reach DFW renters and generate 22,371 website sessions.
See how Equity Residential and Airbnb scaled awareness of their Airbnb-friendly properties with CLX ads.
Discover how an apartment in Grand Prairie, TX grew occupancy from 39% to 65% with a full-funnel marketing strategy.
See how a Seattle lease-up skyrocketed brand awareness and leads with video ads across YouTube, Instagram, and TikTok.
Discover how a Southeast Portland lease-up maximized their $3,000/mo ad budget with hyper-local targeting.
Discover how a Decatur multifamily lease-up accelerated occupancy with Search, Social, Display, and Retargeting.
Learn how a lease-up in the Bronx increased traffic and lead gen with Paid Search, Paid Social, and Retargeting.
Uncover the ad strategy that helped a 279-unit community in Olympia reach 87% occupancy.
Discover how Paid Search and Display optimizations boosted occupancy for a lease-up in Phoenix, AZ.
Learn how a luxury community in Phoenix grew occupancy from 48% to 66% with YouTube, Social, Display, and Retargeting.
Learn how a San Jose lease-up generated 48 leases in three months through digital advertising and TCC.
Discover the digital marketing and lead capture strategies that helped this suburban lease-up reach stabilization.
Discover how a Portland apartment generated 167 leads with Paid Search, Paid Social, and Retargeting.
Find out how a 302-unit lease-up in Midlothian, VA generated 50,920 website visits 338 TCC leads.
See how a WA community reached 97% occupancy with a multichannel campaign, lead capture, and strategic concessions.
Discover how a Mesa, AZ community boosted leads and leases with a targeted “Move-In Bonus” campaign.
Learn how an affordable housing community in Austin grew their lead pipeline in a crowded market.
Discover how Social, Video, and Retargeting ads helped a New Jersey property increase website conversions.
June 30, 2026
AI Max hands Google more control over your ad targeting. Before you opt in, read this advice from CLX’s Senior Manager of Ad Operations Liam Keller.
June 12, 2026
Google is evolving from a search engine into an AI decision-making platform. Here’s what that means for apartment marketers in 2026.
May 19, 2026
Missed CLX at AIM? Andrew Cederlind, Martin Stein, Nicole Caiazza, & Kristin Dixon shared how to fix attribution gaps and optimize multifamily ad strategies.
May 19, 2026
Read this webinar recap to learn which marketing tactics deserve more investment, where budgets may be wasted, and how top operators drive leasing results.
April 2, 2026
Google’s Ask Maps is changing apartment search. Learn how to optimize your Google Business Profile to stand out in AI-powered map searches.
February 24, 2026
Conversion Logix has appointed a seasoned technology finance leader to support our next phase of growth and innovation. Here’s what it means for our clients and partners.
February 11, 2026
ChatGPT has officially entered the advertising space and it could reshape how renters and prospects discover communities. Here’s what multifamily and senior living marketers should know now.
December 5, 2025
Andrew Cederlind shares his 2026 marketing predictions for multifamily and senior living, advising marketers to diversify beyond search.
November 26, 2025
Stop losing marketing budget to guesswork. Learn how Unified Attribution Reporting gives multifamily leaders the clarity to defend spending, drive leases, and gain a competitive edge.
November 3, 2025
Explore the top marketing trends from SMASH 2025. Learn how AI, attribution, and full-funnel strategies are reshaping senior living marketing.
October 20, 2025
How did top-performing communities fill apartments faster in 2025? Our Digital Apartment Marketing Strategists and Ad Operations Experts share the proven strategies and data insights that drove the strongest results.
July 22, 2025
AI is transforming advertising. In this interview, our Chief Analytics Officer, Martin Stein, explains how brands can stay ahead with customer journey tracking, attribution modeling, and emotional branding.
June 13, 2025
Tired of high referral fees and low-quality leads? Discover how a local-first digital marketing strategy can help you own your zip code, connect with move-in-ready prospects, and significantly lower your resident acquisition costs.
April 16, 2025
This blog recaps a recent Student Housing Business webinar, bringing together some of the industry’s most experienced marketing leaders to unpack the common mistakes student housing operators make—and how to overcome them.
March 28, 2025
In-house search marketing experts Liam Keller and Kristen Casper share how AI is changing renters’ search behavior—and what marketers can do to stay ahead.
January 31, 2025
AI is changing online search behavior. Learn how multifamily marketers can optimize for AI summaries and stay visible in search results.
January 3, 2025
Boost engagement and build trust with seniors and their families by leveraging 2025’s top senior living marketing trends.
January 3, 2025
Future-proof your advertising strategy. Discover high-impact multifamily advertising trends to stay competitive and attract renters in 2025.
January 3, 2025
In 2025, marketers need fresh strategies to connect with a digital-first generation. From gamified leasing campaigns to student partnerships discover the trends shaping student housing marketing.
December 20, 2024
Want to stay ahead in multifamily marketing? Discover the 2025 trends driving engagement, streamlining operations, and transforming renter experiences.
October 25, 2024
Discover the top video advertising platforms for apartment marketers in 2025 and learn how to drive more leads and boost brand awareness with expert tips from Regional Director of Account Management Brandy Meyers.
September 24, 2024
Discover the cutting-edge innovation behind our future Predictive Leasing solution. Chief Analytics Officer Martin Stein explains how we leverage advanced analytics and AI to forecast leases and optimize marketing strategies.
September 16, 2024
Is your advertising bringing in unqualified leads? Our Senior Ad Operations Manager shares expert tips on how to refine your strategy and attract the right prospects.
August 20, 2024
Discover why today’s AI solutions fall short in solving the biggest challenge in multifamily and senior living marketing—accurate attribution.
July 17, 2024
Discover how Conversion Logix is preventing Google’s new keyword match settings from draining your ad spend.
May 23, 2024
Our latest study reveals how YouTube and Connected TV advertising can dramatically boost visibility and conversions in multifamily marketing. Read our blog to discover the game-changing insights!
May 15, 2024
Unlock a new level of local search optimization with Google Business Profile Accelerator Unlimited! Learn how daily posts, advanced optimization, and a cutting-edge chat integration can help you drive local visibility and increase conversions.
April 19, 2024
Discover the secret sauce to skyrocketing leasing velocity with cutting-edge marketing strategies and data-driven insights. In this blog we unveil proven techniques to fill vacancies faster, optimize ad spend, and achieve leasing goals with precision.
March 25, 2024
Conversion Logix acquires Bend.ai to revolutionize predictive leasing in multifamily housing with AI-powered software for property management companies.
March 13, 2024
Discover how AI and automation are reshaping property marketing, empowering marketers to overcome budget constraints and drive performance. From automated lead generation to scaling personalization, explore five ways this technology is transforming the industry.
February 14, 2024
Discover how AI is reshaping multifamily and senior living advertising! From supercharged ad creation to smart bid optimization, find out how Conversion Logix leverage AI to scale and optimize ad campaigns.
November 30, 2023
Build the perfect campaign in 2024 with five unique apartment marketing strategies. Explore tips for implementing AI, overlooked ad opportunities, and much more.
November 17, 2023
We analyzed a year of client data from over 400 multichannel campaigns to assess how different marketing strategies impacted acquisition costs. Read on to discover our findings and top strategy recommendations.
October 12, 2023
Does the length of time I run Display Ads impact my website traffic? Am I better off running both Data-Driven Display and Retargeting over just Retargeting? We analyzed hundreds of campaigns to answer these questions in part one of our new blog series, Conversion Logix Insights.
September 18, 2023
Conversion Logix brings on real estate technology expert CJ Edmonds to bridge the gap between AI and people-first campaign management.
August 8, 2023
Conversion Logix® explains why Hybrid Intelligence is key to the future of AI marketing and how to apply it in the multifamily industry.
June 2, 2023
Ready to gain a competitive advantage in the student housing market? Read this blog post to uncover expert insights on tailoring your marketing strategy to reach students and parents throughout different times of the year.
May 2, 2023
Kat Callender, Conversion Logix’s resident student housing marketing expert, and Andrew Cederlind, our President and COO, are back to answer your most pressing questions from our last webinar, “You Have Eight Seconds: How to Market Student Housing in 2023,”.
March 20, 2023
Conversion Logix has been awarded 2023 Premier Partner status by Google due to our proven ability to drive success for our clients. This recognition signifies the highest level of achievement for exceptional digital marketing performance, both nationally and globally.
March 4, 2023
Conversion Logix’s VP of Ad Operations and Campaign Performance Manager share their insights into the future of analytics and how GA4 is changing the way marketers analyze performance.
February 9, 2023
Ever feel like Gen Z renters don’t want to talk to you? We can help you fix this. Find out how Gen Z renters prefer to communicate with your leasing team.
September 14, 2022
Discover the local marketing strategies our team activated to help a Portland lease-up reach full occupancy within twelve months.
August 16, 2022
Conversion Logix made the 2022 Inc. 5000 list! Our Founder and CEO, Jeff Jobe reflects on the source of the company’s growth, recent product launches, and his vision for the future of Conversion Logix.
August 10, 2022
Feature virtual tours, events, specials, floor plans, and more with Conversion Logix’s latest lead generation application, Spotlight.
May 9, 2022
We believe automation can provide a platform that humans use to work on higher-level tasks. Human-in-the-loop is the best way to maximize what machines and humans are both uniquely good…
March 28, 2022
Turn prospect data into actionable lead nurturing strategies with these sales and marketing tactics.
March 28, 2022
Creating personalized leasing experiences starts with learning about prospects early in the leasing journey. Use these five lead generation strategies to gather prospect insights at the beginning of their apartment search.
March 21, 2022
Mark Skalla, Director of Operations at Conversion Logix, discusses Google’s emphasis on automation, why ConnectedTV is a must-have video solution, and the relationship between spending and performance on YouTube.
February 11, 2022
Learn how a lease-up in San Jose, California leveraged digital marketing and lead generation software to generate 48 leases within three months.
January 7, 2022
Discover five digital marketing trends apartment marketers are watching out for in 2022.
September 15, 2021
We recently talked with Mark Skalla, Director of Ad Operations, about how we’re preparing for the deprecation of cookies, testing dynamic ads to drive more appointments, leases, and sales, and why we’re early adopters of Instagram Reels.
September 2, 2021
Explore effective strategies to successfully market your senior living community online in the digital age. Boost your community’s online presence and reach potential residents with the power of digital advertising.
August 23, 2021
Are you missing out on opportunities to maximize your marketing budget? Follow these five tips to generate better marketing results in 2022.
August 17, 2021
Conversion Logix made the Inc. 5000 list for the sixth year in a row! Our CEO, Sarah Gaeta comments on the company’s history of growth and shares the areas of focus that have led to the company’s continued success.
August 3, 2021
In this guide, we share ten steps lease-up communities can take to develop an online presence, generate first-party leads, and achieve sustainability.
March 21, 2021
Discover the top 5 advertising platforms to effectively connect with families and seniors in search of assisted living care.
January 5, 2021
Learn how to set up events and conversions in Google’s new analytics platform.
January 5, 2021
In this blog post we share the new metrics launching with GA4 and how they compare to the legacy Universal Analytics metrics they are replacing.
January 5, 2021
Ready to get started in Google’s newest analytics platform, GA4? Learn how to set up your new GA4 property alongside your existing Universal Analytics account here.
January 5, 2021
GA4, otherwise known as Google Analytics 4 is now the default Google Analytics platform when users set up a new Google Analytics account. Discover what’s new in the platform in this blog post.
March 5, 2020
A great website and marketing team will only take your community so far—it’s absolutely essential that your site is set up to drive conversion. Yet many communities’ sites present hurdles…
October 30, 2019
Getting prospects to visit your website is only half the battle. 97% of website visitors leave webpages without ever converting. That is a lot of missed opportunities for senior living…
October 15, 2019
“You have to make video content!”. You’ve been hearing this phrase and others like it for years now. They even have crazy statistics such as “50% of people watch a…
October 15, 2019
You have an amazing website, you have a great sales team, and you are providing leads with a compelling way to engage with your community online, but your units are…
March 18, 2019
Facebook and Instagram steal a lot of the spotlight in the advertising world. But they aren’t the only powerful players in the advertising game. Google’s social media frontrunner, YouTube is…
January 10, 2019
The national apartment market is predicted to grow by over 450,000 units in 2019. According to Fannie Mae’s Director of Economics & Multifamily Research, this will be one of the…
August 24, 2018
We analyzed the performance of over 200 apartment ads that received at least 1,000 impressions to compare how Carousel and Single Image ads perform in Facebook and Instagram. If you’ve…
August 13, 2018
Resident turnover costs apartment communities on average $4,000* for every tenant that leaves. Multiply this by five or ten residents and your community could be losing $20,000-40,000 due to resident…
August 2, 2018
Whether you have good reviews, bad reviews, or no reviews, you need a review response strategy. From an apartment seeker’s standpoint, signing a lease is a big financial commitment. Prospects…
July 16, 2018
How is seasonality affecting your community? Most rental markets across the country experience some sort of seasonal cycle, but does your community account for it in your marketing plan? We’ve…